Brand building is a tough job and it takes lot of effort as well time to achieve the goal. Once you have established your brand and created a successful business around it, you will sustaining the brand and promoting it for long term is going to be tougher task. Developing your brand, raising awareness of the brand and making sure retaining the value what it represents is extremely important. Branding needs to be built with a set of positive associations between your loyal old customers and potential new customers. These associations can be at a company level, product level, or at the service level. It is always a relationship that evokes strong emotional reactions – if you really get it right, your customers become strong advocates and ambassadors for the brand and will help drive your company.
One of the brand building initiative many businesses use is – USB pen drives with company logo printed or engraved onto them. I wanted try the same method for my photography workshop venture “Creative Focus”. Earlier I used to give DVD as teaching material in my workshops. Since many of the present day laptops, lack DVD drive I thought of going for the USB drive with my logo on it. One of the company which showed interest sending me a sample set of drive of my choice after imprinting my logo was USB Memory Direct. Last week I received a parcel of 25 USB drives from them. All the drives were printed beautifully with my Creative Focus logo on each of them.
Branded USB flash drives are a relatively inexpensive way to give customers, prospective customers, journalists and other influencers something that has a high perceived value, something that has the potential for repeat usage. Recipients will usually use them to store and carry their own data on them. That will help to engender a positive feeling towards the company gives them away.
The logo that is engraved or printed on the USB flash drive serves as a constant reminder of your brand identity as well as who handed out the USB stick and providing you don’t forget in the mind of the client. USB Memory Direct are wholesale custom USB vendors based in Florida, USA. They ship these drives worldwide. In fact the time it took order to arrive to my place in India was exactly 8 days, which I consider phenomenally fast for a USA based company to print, pack and ship. They have plenty of designs to choose from. You can literally create any type of custom flash drives imaginable with their customer care help. They also offer custom body colours in their popular USB styles. They can cater you custom USB drives that require preloaded content. That will save you copy pasting lot of data into the USB dives you have ordered.
There is even an option to create a second partition on the USB drive that is undeletable, with the remaining space on the first partition left open like normal for flash drive storage. You can order for turning your logo into a drive icon that will display when the USB flash drive is inserted into the machine. If you want a flash drive that is made from metal, wood, or leather, you should definitely consider a special imprint that will give your USB flash product that extra touch. Ideally laser engraving for metal and wood and hot stamp for leather looks great on these USB drives.
Each bulk order price varies and some USBs are slightly more expensive than others, but not by much. They are the only custom USB company with an in-house printer that can print up to 1,000 drives overnight and can be express shipped to you the next day. The USB drive speed options are available in 2.0 and 3.0. USB capacity. Storage size is dependent on your need.
Overall I found that these USB drives are great and by offering a product that helps reflect our brand, doesn’t break the bank and is sure to suit you as well. Shipping was extremely fast. Price is very much comparable to the Indian counterparts while the quality of the USB drive as well read and write speed was very good. If you are in the market for USB drive for brand promotion, you can’t go wrong with USB Memory Direct.
Disclosure: I was not financially compensated for this post. I received these USB drives as a sample for review purposes. The opinions are completely my own, and are based on my experience. I was not required to write a positive review.